Regina Leader Post
Saturday, October 18, 1997
Transactions points to reduce cost of bills or merchandise
SASKATOON (CP) -- Beginning next month, SaskPower
customers will have a new way to reduce their power
The Crown corporation has announced a partnership with
MasterCard of Canada and CUETS, a Regina-based information
processor, that has resulted in a new credit card being
made available to Saskatchewan residents November 1.
The SaskPower PowerPoints MasterCard is a credit card
that allows customers to accumulate points with every
credit card purchase to be used toward reductions in
SaskPower bills or catalogue merchandise.
A credit card purchase of $100 is equal to 100 PowerPoints
redeemable in merchandise or a $1 reduction on a power
Kelly Staudt, vice-president of customer services for
SaskPower, said he expects that the program will not
be a major financial success for the utility provider,
but it's not a concern since the program was designed
to show appreciation for their customers.
"We were looking at new and innovative products and
services that we can offer our customers, and this was
one where we can give some added value," Staudt said.
Staudt said SaskPower researched the possibility and
approached MasterCard and CUETS, a member of MasterCard
that provides all of the technical services and operational
support for the card company.
The card is available to all Saskatchewan residents
including those who are not billed through SaskPower.
However, those people will only be able to redeem their
PowerPoints toward merchandise rather than a reduction
on their power bills.
The PowerPoint MasterCard has an annual fee of $24
and offers the same benefits of a regular MasterCard
including travel insurance and warranty insurance on