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GLOBE AND MAIL
Tuesday, 26 December 1995

By John Partridge
Financial Services Reporter

New Debit Card Network On Way

MasterCard's Maestro will allow foreign visitors to use service in Canada

Another chunk of Canadian electronic banking is going international. Foreign visitors whose home financial institution belongs to the international Maestro Debit Network soon will be able to use their debit cards to make purchases in some Canadian stores.

Regina-based CU Electronic Transaction Services, which provides credit card and other electronic services for credit unions across Canada, is working with Maestro's owner, masterCard International Inc. of New York, to introduce the system and help credit unions sign up local merchants. The system is the international equivalent of the debit card network operated in Canada by the Interac Association. There also is a competing international debit network called Interlink, operated by MasterCard's key rival Visa International Service Association, although it is not currently available in Canada.

A MasterCard executive conducted the ceremonial first transaction in Canada Wednesday at an Edmonton store, using a Maestro card to access a bank account in New York to pay for a purchase.

Several Canadian MasterCard members, including National Trust Co., Bank of Montreal and Alberta Treasury Branches, already issue Maestro-compatible debit cards that holders can use abroad at merchants linked to Maestro, said MasterCard spokeswoman Tracy Folkes Hanson.

However, until CU Electronic Transaction Services signed up as a so-called "acquirer" of transactions - that is, to provide the electronic links between merchants and the cardholder's home institution - foreign visitors have not been able to do this in Canada.

Ms. Folkes Hanson said she expects other Canadian Maestro issuers to become acquirers - and sign up merchants for the service - in 1996, with Bank of Montreal expected to be first out of the gate.

Susan Takasaki, Visa's Canadian marketing manager, said a number of Canadian Visa issuers currently are studying the possibility of joining Interlink.

Ms. Takasaki cited figures from the Nilson Report, a credit card industry newsletter, showing that Interlink now does a lot more business than Maestro in the giant U.S. market.

The newletter reported last February that Interlink handled 163 million transactions worth $4.1-billion (U.S.) in 1994, compared with only 90,000 worth $1.8-million for Maestro. They also show that Interlink had 30 million operational cards, 52,000 merchant locations and 172,000 debit terminals, compared with 12 million cards, 34,000 locations and 74,733 terminals for Maestro.
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